A very good explanation of Affiliate Marketing and related terms is found at Wikipedia

Codematics provides affiliate marketing and management services. It starts from setting up an affiliate program on your site using some third party script or developing a custom tracking script according to the client's requirements. Testing the working of script and finalizing commission structure. Apart from that, we also help the client's to get affiliates promoting their programs. We do that by advertising the affiliate program on affiliate marketing forums and affiliate directories. We send manual requests to super affiliates and other good performing affiliates whom we have developed relationships with. Apart from all these, we also work to include your affiliate program into big networks like Commission Junction, Hydra Media, NeverBlue Media, CX Digital Media and many others

Overall, we put our full expertise to make your affiliate marketing efforts successful. Please do remember that the success of an affiliate marketing campaign with us heavily depends upon the niche you are working on and your spending capacity. The whole process of Affiliate Marketing is divided into many phases like-

1. Pre-Launch Stage - Pre Launch stage consists of performing an analysis of the niche market, current competitors and affiliates , estimating the expected volume of sales feasble, fixing the commission structure and planning the affiliate management and tracking system. 2. Development and Implementation of the Affiliate System - This stage includes developing the affiliate system on the client's service website or just installing some third party affiliate management system. This step also includes thorough testing of the system in various environments and test studies to make sure that the system is working properly. 3. Creative Development - Involves the development of banners, emails, and landing pages which affiliates can use to promote the site. 4. Recruiting Affiliates - In this stage, we send emails and talk to the good performing affiliates and ask them (sometimes offer higher commission and incentives) to join our affiliate program. It also includes advertising the program on affiliate marketing forums and blogs 5. Conversion Analysis - Refers to analyzing the conversions and drawing out conclusions on that basis like revising commission structure and promotion methods, providing incentives to high performing affiliates and affiliate networks