Internet is basically a kind of media like Television, Newspapers, Radio etc and marketing a company's product or services on the Internet is known as Internet Marketing. It includes displaying advertisements on the internet including related websites, search engines and sending emails to opt-in email lists, displaying ads near search results on Google and other search engines for relevant keywords, and optimizing a website to make it search engine favourable. Overall, its a practice intended to get more customers for a company's product or more leads for a service provided by the company or simply to improve the brand image and visibility of a company or a event.

The basic requisite of Internet Marketing is a website, which highlights the company and its products or services. Each individual product or service provided by the company should have a page which actually tries to highlight the features of that particular product or service. Such pages are called landing pages. Visitors looking for such products or services come to the landing page through ads placed on other websites and search engines. The visitor who reads the page should get convinced about its features and should be able to buy the product or locate a dealer instantly. If the visitor makes a purchase after reading the page, we call it a "conversion". The percentage of visitors to a landing page who convert into customers is called "conversion rate". There are many factors on a landing page which decides the conversion rates. The language and font in which the text is written, the colours , images used and probably hundreds of factors. An expert touch is required to optimize the landing page to the extent that it converts very well.

After you have a well developed, designed and optimized site with landing pages, the next step is to popularize the site enough so that it gets lots of targetted visitors to it. By "targetted visitors" we mean that visitors who are particularly interested in products and services your company provides. There are many methods to do this like, organic SEO (Search Engine Optimization) and PPC (Pay Per Click) services.

1. Organic SEO or Search Engine Optimization : We make search engine favourable changes to your websites code, which includes changing content and making it more keyword targetted, adding relevant meta tags and title tags. Using proper anchor text and interlinking. Making and submitting proper sitemaps. Creating link popularity for your site by acquiring adequate number of incoming links pointing one way towards your site from relevant third party websites. 2. Pay Per Click listings : We list your site on pay per click search engines. Your ads are displayed on content sites and right side of search results on Google/ Yahoo and MSN. We make bids on your behalf for positions for various keywords and the search engines auctions the spots on the basis of the bids made by the advertisers. It is one of the most effetive methods of advertising ever known. 3. Social Media Marketing (SMM) : SMM or Social Media Marketing is a new form of marketing in which we try to achieve our marketing, advertising and branding goals by the use of various Social Media websites like MySpace, Facebook, Bebo, BOOMj, YouTube, Dailymotion, Hi5, Gather.com, social web applications (webapps) such as reddit, Digg, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo, Last.fm, Twitter, Eventful, ePinions, Shopit and others as well as within 3D virtual worlds such as Second Life, ActiveWorlds, Moove and There.com.