To know the basics and terminology of Pay Per Click form of marketing, you can visit wikipedia
Pay Per Click is (as said by the most famous companies and business gurus over the world) the most successful and effective form of advertising today. It can be used to bring in leads for services and sales for products as well as for brand building purposes.
PPC campaigns usually look very simple for starters but are usually very complicated and need an expert hand to manage them effectively. The market conditions keeps changing and you need to be very active to get high ROI. You need to constantly adjust bids for optimum placement and performance. It takes a lot of research and time.
First time PPC advertisers usually loose a lot of money to the search engines due to lack of technical knowledge and experience. Hence it is always recommended to have a experienced consultant manage your campaigns for optimum results. Though you will have to pay us a fees for managing a campaign. But your overall cost will be much lower.
For example -
The above example clears the reason why you should go for a reputed company to manage your campaigns.
Moreover you will have additional benefits of running PPC campaigns with us. Our research team constantly keeps monitoring your adwords account, hence we know what exactly is going on in the bid wars. Which keywords are working and which are not. When the bids are high and when they are low and many other questions !
Apart from sales and lead generating exercises, PPC can also be used to brand building or promoting an event. This can be done through CPM based image ads displayed on content network through PPC search engines.
Pay Per Click is (as said by the most famous companies and business gurus over the world) the most successful and effective form of advertising today. It can be used to bring in leads for services and sales for products as well as for brand building purposes.
PPC campaigns usually look very simple for starters but are usually very complicated and need an expert hand to manage them effectively. The market conditions keeps changing and you need to be very active to get high ROI. You need to constantly adjust bids for optimum placement and performance. It takes a lot of research and time.
First time PPC advertisers usually loose a lot of money to the search engines due to lack of technical knowledge and experience. Hence it is always recommended to have a experienced consultant manage your campaigns for optimum results. Though you will have to pay us a fees for managing a campaign. But your overall cost will be much lower.
For example -
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Case A: You pay adwords 10000$ for clicks and in return you get 200 customers. That comes out to be around 50$ per customer. Say your profits are 100$ per customer. Your total turnover comes to be 20000$. Deducting the PPC expenses, you make a final profit of 10000$. Case B: You pay adwords 10000$ and 2000$ as fees to us for managing the PPC campaign. Your total cost comes to be 12000$. Due to our expertise in adjusting bids and keywords, you get 500 customers. So your cost per customer becomes 24$. On the other hand, if each customer pays 100$ (Same as above). Your total turnover is 50000$. Deducting the PPC expenses, your final profit comes to be 38000$. |
Moreover you will have additional benefits of running PPC campaigns with us. Our research team constantly keeps monitoring your adwords account, hence we know what exactly is going on in the bid wars. Which keywords are working and which are not. When the bids are high and when they are low and many other questions !
Apart from sales and lead generating exercises, PPC can also be used to brand building or promoting an event. This can be done through CPM based image ads displayed on content network through PPC search engines.
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